December 20, 2013

10 stats that prove mobile cannot be ignored in 2014

Written By Martin Sandhu

There are still plenty of businesses that cautious about mobile, they’re probably the same ones who were late adopters of that computer trend too! The thing is people are using mobiles more and more, regardless of whether a company has a mobile strategy or not.

2013 has truly been the year mobile has come into its own; whether it’s smartphones, tablets or anything in between sales and usage have increased and businesses have needed to react to these changes. For some businesses launching an mobile app is the only way forward, others may find an optimised website or other mobile strategy is the best plan of attack, whatever it is delaying the decision is giving your competitors the advantage.

Here are ten compelling facts about mobile that prove it’s here to stay and that your business needs to act –

1. Mobile internet traffic has grown from 1% in 2009 to 15% in 2013

2. Smartphone use in the US is growing 28% year on year

3. Mobile users check their phone on average 150 times a day

4. 29% of people say their phone is the first and last thing they look at everyday

5. Mobile app users are four times more engaged than those surfing the web through a browser

6. It took 38 years for the radio to reach 50 million people, it took 50 days for the app ‘Draw Something’ to reach 50 million downloads

7. Almost the same percentage of developers expect to spend the next six months building for the tablet, as for the smartphone (81% vs 84%)

8. Developers are building more business and employee apps, up from 29% in 2010 to 43% in 2013

9. The majority of workers use smartphones to read or view document, spreadsheets and presentation, but are more likely to use tablets for editing activities.

10. 76% of businesses say mobile devices increase employee responsiveness and decision-making