February 8, 2013

This week in digital: Major AdWords changes, Old Tweets surface in search and Facebook breaks

Written By Martin Sandhu
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Google releases game-changing AdWords enhancements
Commentators are already calling the latest updates to the Google Adwords platform ‘fundamental’. Rolled out on Wednesday the changes mean campaigns are now essentially device independent, removing the ability to have specific mobile, tablet or desktop targeted campaigns and focusing on targeting people at the right time, in the right place, with the right advert and call-to-action.

Each campaign will now have the ability to span across desktop and mobile devices, rather than marketers creating separate campaigns for each as they previously did. Altering the positioning and frequency of adverts on each channel will be done through bid adjustments.

App translates ‘gown-up’ newspaper for kids
A Japanese newspaper has developed an app which scans it’s pages and then translates them so children can understand the stories.

The Tokyo Shimbun, one of the country’s daily newspapers, believe “If newspapers became readable to children, they will contribute to family communication and child’s education.”

The augmented reality app doesn’t just ‘re-write’ articles though, it uses pictures and cartoon characters to explain the story.

Twitter Search Results Now Surface Old Tweets
Twitter has begun to roll out an update that will see old Tweets appear in search results. Previously, search results were limited to those more recent, however the latest update will see popular older Tweets too.

In an official Twitter blog post, Paul Burstein explained “We look at a variety of types of engagement, like favorites, retweets and clicks, to determine which Tweets to show.”

Whilst this is good news for social marketers overall, as old Tweets do not simply get lost over a period of time, it will place a bigger emphasis on engagement.

Facebook: We were on a break!
New research has revealed that 61% of people have ‘taken a break’ from Facebook for several weeks or more.

Reasons cited included being too busy, a lack of interest or simply excessive gossip and drama.