Roller Outreaching Benefits
October 6, 2017

The Surprising Benefits of Outreaching

Written By Nikki McCaig

As listed in our previous blog post, ‘5 Benefits of Outsourcing’, there are some surprising and unexpected advantages to connecting with the other professionals in your industry. From networking to professional collaboration, outsourcing can really make a difference to the way your workplace works.

But what about the benefits of outreaching?

Outreaching is one of the most beneficial and profitable methods of business development, yet is avoided by many companies across the industry. The hassle of database compilation, the expense of data collection software, the construction of the perfect opening line all put business developers off from utilising this vital tool.

So what about those who make the most of their outreach campaigns? What unexpected rewards can you gain from outreaching.

1. Networking Opportunities

Networking is at the core of outreaching. The initial statement of ‘I can offer you’ is a simplified version ‘here’s what I do’, sharing your skills and attributes with like-minded strangers. Using LinkedIn Sales Navigator, social media or email marketing, you’re building up a database of names, contact details and roles in important companies that could really come in handy as you progress in your career. Sometimes a shared connection with the CIO of an obscure smoothie company could be the game-changer for a potential client or employer.

2. Self Esteem Boost

Constructing an outreaching message is a great way to remind yourself of all of the amazing work you do – the achievements you’ve gained and everything new skill you have to offer a new company. Or if you’re outreaching on behalf of a company, it can serve to remind you of how exciting your job is, how lucky you are to work there and what you’ve learned through your time there. Plus, the great buzz you get when you get a positive response, even if just the one person, is worth all of the stress.

3. Improves Research Skills

Compiling a database of names, numbers, contact addresses involves a serious amount of research, and it’s a great way to brush up on your investigation and analysis skills. Does this contact work with your brand? Do they have a good relationship with other businesses? How often do they respond to messages? Are they likely to positively respond to yours? By putting in the effort to find, and research a contact fully, not only are you improving your reach, but your analytical interpretation skills as well.

4. Unexpected Opportunity

One of the best things to come out of a successful outreach campaign is an unexpected opportunity. Whether that be an invite to a networking event or company party you didn’t know about, an email address for a contact you’d be hunting for for months, or the chance to get involved in a previously secret project with some potentially exciting outcomes, it could be the chance you’ve been waiting for. The best way to approach outreaching is with a completely open mind, because the service you initially offer might not be the one you end up providing.

5. A Humbling Experience

In a slight contrast to the boost of self esteem you get from outreaching, another great, yet unexpected benefit, is to be repeatedly humbled throughout your campaign. Finding out about the amazing work of others, their incredible career journeys and the impressive resumes they can present can be really humbling, and inspiring, at the same time. But this is useful opportunity to look at your career path, and feel proud of that too, as now you’re at the standard you believe is good enough to connect and collaborate with your idols, so make the most of the opportunity.

Outreaching is incredibly beneficial, not just for raising awareness of your brand and services, but for surprising yourself with the skills you have and the skill you’ll learn throughout the process. At Roller, we believe that no company is too big to outreach, and recommend that everyone takes a chance on some manual self-promotion this business year.