The Best Trends in VR This Halloween
Over the years, the trends of Halloween activity have changed drastically. The numbers of trick or treaters on the streets has reduced, the pumpkin spice latte is more popular than the pumpkin itself, and Halloween club nights are being increasingly swapped for house parties and staying in on the sofa.
So what are people doing instead? Halloween has now overtaken Valentine’s Day as the third biggest holiday in the UK, behind Easter and Christmas, with retail sales and figures rocketing over the entire October period – so it’s definitely still a prominent holiday. But this year, it would appear that the witches, skeletons, vampires and ghouls have turned to a new tradition this Halloween: Virtual Reality.
Soft drinks company Fanta was one of the first big name brands to embrace the seasonal trend, releasing a widespread marketing campaign introducing their horror-inspired VR lift, taking users on a frightening journey in a real-life shopping centre elevator. With an online alternative, the spooky lift is running in both Westfields Shopping Centre and Thorpe Park for a ‘shocking, fun-filled’ ride until the 1st of November.
Hidden camera prank Snapchat-show ‘Fright Club’ has also experimented with VR gear in their Halloween marketing this month, using headsets on unsuspecting victims to give them the ‘fright of their life’. Advertising various horror-laced VR games though their Snapchat stories, they showcase their favourite victims, and their favourite spooky VR experiences this Halloween.
This year, for their own contribution to the Halloween festivities, video streaming service Hulu joined in with the spooky VR craze, introducing an Anthology of short films with hidden virtual surprises. Set in various haunted locations, the user can experience jumpscares, mysteries and frightening tales through their VR headsets. To add even more immersion to the experience, a 360 degree feature has been included to allow users to really engage with the thrilling concept, making it a truly haunting Halloween ride.
Following the success of classic horror remake IT, Warner Bros have released their own spin off game ‘IT: Escape from Pennywise’ virtual reality game, just in time for those cosy Halloween parties at home. Designed specifically to be as interactive and immersive as possible, the game will offer the player three doors, with a different haunting Pennywise experience behind each of them, as they try to escape from the terrifying clown. Capitalising on the Pennywise fame, this is definitely going to be one of the most popular horror VR games of the season this year!
With VR and AR sales on the up, headsets like Google Glass, DayDream and Oculus Go are set to be the next big costume accessory for many of those celebrating Halloween this year. So what are you waiting for? Grab your game, and get spooked!