May 3, 2013

This week in digital: Snickers’ SEO campaign, tablets and desktop

Written By Martin Sandhu

Snickers SEO

We couldn’t ignore this genius SEO campaign from Snickers. Apparently you can get so hungry that you can’t type properly! So, Snickers decided to buy ads for common misspelled search phrases in Google. When you typed it in you’d see a paid search ad, sending you to a website with this message…

Rather than directing searchers to social networks which were likely to be blocked by office IT departments, Snickers built the stand-alone site which tied in very nicely with their recent branding and advertising.

Almost half of businesses still don’t have a mobile site or app
Despite the phenomenal growth in mobile web traffic over the last few years, many of businesses still rely purely on desktop sites.

A new report has found that 45% have yet to built an app, or mobile optimised site. Adobe’s 2013 Digital Marketing Optimization Survey spoke to 1,800 digital marketers, worldwide and found just 7% have built mobile apps and 21% have implemented both a mobile-optimised site and app.

Whilst there’s no one solution for all businesses, the numbers are surprising, especially given recent predictions about the growth of mobile web traffic and tablet use.

Blackberry boss predicts the death of the tablet
Blackberry hasn’t really been at the forefront of the mobile revolution for a number of years now, and the prediction for the end of tablets from Thorsten Heins earlier this week couldn’t have come at a worse time.

Heins said: “In five years I don’t think there’ll be a reason to have a tablet anymore. Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.

Unfortunately, figures released just a couple of days later by analysts IDC showed that tablet sales are exploding, up 142% in the first three month of 2013…whoops!

Digital detox
Ever feel like you need a digital detox? Well it’s now a thing…in America of course!

Smartphone and social media addicts can now check in for a four-day long, digital detox, boy scouts-inspired camp!