The Design Exchange Disruptor Event
‘Design isn’t about making something timeless. It’s about making something with the ability to evolve’
Set in the heart of Nottingham, last night the Antenna Media bar and conference centre became a host to Design Exchange Nottingham for the designing community of the East Midlands. Led by organiser Joe Russell, the event began with a small introduction to the film ‘Design Disruption’, a documentary created by Invision to highlight the work of mobile designers in some of the world’s most popular apps.
With commentary from the designers Pinterest, Etsy, MailChimp, Netflix and Spotify, and so many more of the apps we use every day, the film created a running narrative illustrating the importance of high profile designers in the field of tech. As the Roller team of designers, developers and marketers attended the event, we viewed the documentary from not just an inside perspective but from the experienced view of a young start up in a big city.
Some of the most important features of the documentary brought to light the issues that designers face in the modern world; the umbrella term of ‘designer’ having so many different connotations that the profession is left typically vague and underappreciated. The diverse speakers described the personal ways they view their roles within the company, their processes of conception and creation, and how they see the world of tech around them.
One description in particular really demonstrated just how attuned these designers are to the precision and limitations of their work: ‘designers now have the freedom to create anything. The question isn’t ‘can we build it’, it’s ‘should we?’’. That knowledge and awareness of design freedom is what shapes our own design processes at Roller, and helps us to refine our creativity into making practical, yet beautiful products. The UX focus, and how a user can interpret and adapt to your technology is something we strongly believe in, and it leads how we create our designs.
Joe Russell summarised the Design Disruptor event for us in one sentence: ‘we wanted to create an event that focused on new ideas, new connections, and look, the room is buzzing with conversation, and the community is united over design.’