November 24, 2017

Designing Is As Much About Technology As It Is About Thinking

Written By Pammy Alexander

How are UX Designers keeping up with the ever-intensifying digital evolution? What are the processes affecting the way they work today?

We take a look at a technological world which morphs and transforms by the minute and how constant innovation is affecting UX designers. Usability and responsiveness have become the norm, but what’s next?

Mobile First Moving into AI First

With innovation at the core of every rapid shift we have witnessed thus far, the world of technology is changing and every digital wizard needs to stay attuned to new technologies and processes if they want to deliver the best quality.

Google’s decision to employ an AI-first strategy has caused ripples in the design and tech worlds. The shift will closely impact UX designers and tech developers.


When the tech leader of the world transforms their approach it can only mean a change in the market. A change which signifies that mobile-first has become the norm, so artificial intelligence and machine learning are the next focus of the future.

The next phase is computing evolving beyond the phone. It will be there when the user needs it, wherever she needs it.

The AI-first world can take context into account, better than before. For example, the experience of visiting a new city is going to transform completely for the user. AI will suggest the nearest gyms, healthy food options and a local fitness event – if these fit the preferences of that specific user.

Software needs to fundamentally change how it works. It needs to learn and adapt. Which is what Google is doing with Auto ML, a highly complex process of machine learning which can only be performed by a few thousand specialist scientists in the world.

Design Thinking and the Roller UX Process

Whilst designers are expected to stay current and constantly update their technical skills, our unique method of design thinking is ultimately what separates us from the rest.

To find out more about the Roller UX process, we asked our design team Gemma and Gloria to share their useful sources on their conceptions and planning behind their new design expectations.

“Roller practices strong integration and collaboration between teams as we believe it yields higher levels of inspiration and creativity. It allows our design thinking to flourish in our Design and Marketing meetings, where we really consider our core values when creating any type of content”.edho pratama 149011 - Designing Is As Much About Technology As It Is About Thinking

The design principles are highly applicable across disciplines and a lot of industries are adapting them into their work process. As a UX Design agency, design thinking encompasses our methodology, our content and our project planning.

Thinking like designers is also the best thing a startup can do. We think that is what set Roller apart when we were once a young startup, years ago.

Design thinking lays the foundations for a strong work process, whatever the industry. The tech world owes a significant part of its fast paced progress to the creative problem-solving of designers.

Our Takeaway

Roller’s Head Designer’s takeaway from this was that “we shouldn’t just be designing to just fit to a specific dimension, we should be designing in a way that people shouldn’t have to learn how to use something and more so that it will adapt to fit how the user interacts with it”.

Our UX Designers shared that gearing up the world towards an AI-first approach adds another dimension to how they will look at designing. So, staying ahead of the UX design trends is a twofold process comprised of technology and thinking.

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We have witnessed a repetitive pattern in the digital world consisting of discovery, innovation and standardisation. A new product, method or process in born. It is adopted by the most forward thinking designers and brands. Yet it is approached as too ambitious or unlikely by the mainstream. Finally, the thing which was once considered innovative becomes the digital standard.