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August 15, 2017

Our Digital Marketing Compendium from Last Week

Written By Natalie Moores
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With every week in digital marketing revealing more and more about the industry we work in, it’s vital to keep track of the biggest and most surprising revelations of the past week. So we took our picks of the digital marketing stories from last week, and compiled them into an easy-to-digest virtual round up.

Affiliate Marketing increases revenue by 16% YOY

Affiliate Marketing is the buzz phrase we hear daily as marketeers. However the ‘proof is in the pudding’ as CJ Affiliate has revealed that revenue from affiliate marketing within global publishers and advertisers increased by 16% year-on-year in with an average 4% increase in the number of orders.

The most ideal time to send an email is Thursday at 4pm

GetResponse analysed the best and worst times to send emails. By looking into the data of approximately  2 billion emails in 126 countries across 19 industries. Their findings concluded that Thursday was the most optimum day with a emails shared seeing an average 23% open rate and a 3.52% click through rate. However, most of the emails are sent on a Wednesday and engaged with on the Thursday. Overall 4pm came out as the time to get the most interaction as it drove a 25.13% open and a 3.82% ctr higher than any other moment in time.

Half of firms avoid investing in new sales tech because of cost

Recent insight by CITE Research has found that 48% of businesses refrain from investing in technology because of an overall cost concern. 34% of businesses admit to being cautious when introducing new tech systems. While 63% of UK companies still spend at least £1,200 on tech annually with smart phones, laptops, CRM systems there is an avoidance of maximising sales by using the new advances available to them. However, in our modern day era and almost reliance on tech is this something that could be the difference between success and failure?

Mobile traffic to ecommerce sites grows 23% YoY

Everything in consumer behaviour today is ‘mobile first’ with an increasing importance on the ability to access anything from anywhere in the world. Salesforce’s Shopping Index has highlighted how mobile is becoming an increasingly important force in ecommerce with global mobile traffic share growing 23% year-on-year to reach 57%.

In the UK, mobile phones saw the biggest increase in purchase intent in buyers with a growth of 48% year-on-year. Even more so with the ever increasing engagement with social media and the lead in advertising through these platforms, 8% of UK mobile traffic was driven solely by social apps such as Snapchat and Instagram.

Brits clock up over a quarter of their time online on Facebook and Google.

It’s habitual rather than hobb-itual to immerse yourself into a digital world. Verto Analytics recently states that Google and Facebook account for one of every three and half minutes that Brits spend online. Analysis states that UK adults spends a total of 42.7m days a month across Google channels including Youtube and Gmail; this scarily accounts for 17% of total UK internet time. However, 11% of time or 24.8 million days are spent on Facebook owned platforms including WhatsApp and Instagram.

9/10 of Millenial Mums favour websites that have poor UX – Why?

With nearly three million millennial mums in the UK who are usually ‘on the go’ the need for easy and user first digital experiences should be a must. However, research by Equimedia has shown that many baby and parenting retailers are failing to deliver a strong UX (especially on mobile). This is still the case with the retailers despite that 94% of millennial mums browse online primarily on their mobile. Equimedia found that 91% of the brands sites that mums choose to use have poor site speed and low rating on mobile. It seems the time for the retailers need to start looking at their UX in more detail especially with 40% saying they would abandon a site if it takes more than three seconds to load – are they risking losing out on such a valuable demographic?

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