March 8, 2013

This week in digital: Facebook facelift, frozen phones, the forgotten fruit and free delivery

Written By Martin Sandhu
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Facebook gives itself a facelift

Facebook has announced a much anticipated news feed overhaul. The feed has remained largely the same for the last few years with many critics accusing it of looking dated, in comparison to rivals like Twitter and Google+.
The facelift will give more space to music, games and ads as well as breaking down the feed into separate tabs. The design brings a more visual look to Facebook, with much bigger pictures. reflecting the fact that photographs now account for 50% of all content, up from 25% in November 2011.

Other key changes include:

  • A switch from three-columns to two-columns, allowing the main news feed take up more space
  • A pop-out bar on the left-hand side of the page, containing app bookmarks, links to specific friends, the chat and calendar tools and the live updates ticker.
  • The dropping of the full ‘Facebook’ logo, users will now simply see the ‘F’ logo.

 

The overall design will make the desktop site look much more like the current OS and Android apps.

Frozen phones give up data secrets
German scientists have discovered that freezing Android phones can enable people to get around the encryption system.

Google introduced a data scrambling system for Android Ice Cream Sandwich operating system and beyond. However, after freezing the phones for just an hour scientists were able to access contact lists, browsing histories and photos.

Whilst it may not sound like good news, the scrambling system has previously posed problems for the police and forensic workers.

Majority of young people say ‘phone’ when they think blackberry
You would hope that this survey spoke to children, but in fact 82% of 16 to 24-year-olds think of a blackberry as a mobile phone rather than a fruit.

There really isn’t much more to add to that, is there!!

Free delivery key to e-commerce success
It may not come as any surprise, but it’s been revealed just how important free delivery is to online shoppers. In a survey of 1,500 US consumers almost 75% said that free delivery would encourage them to shop online more, half suggested lower prices and 9% would like same-day delivery.