April 5, 2013

This week in digital: Facebook Home, email marketing ROI and archiving the internet

Written By Martin Sandhu

Facebook announces its mobile venture…

After months of speculation Mark Zuckerberg finally put pay to the Facebook Phone last night, instead announcing its own Android software.

Facebook Home will turn a regular smartphone into one always connected to the network. Instead of having to click through to a Facebook app, phones will be reset to display updates on the home screen. Other apps on phones running the software will sit behind this Facebook-layer, which the company called the “Cover Feed”.

A new messaging feature called “Chat Heads” will incorporate messages sent via Facebook with  regular text messages.
Zuckerberg said: “We don’t want to build a phone or operating system that only some people are going to use. Even if we did a really good job building a phone we’d still only serve one or two per cent of our community.”

66% of marketers say email delivers ‘excellent’ or ‘good’ ROI
Two thirds of marketers find that email provides good or excellent ROI, with 8% attributing half of their sales to the channel.

The findings from the Econsultancy/Adestra Email Marketing Industry Census 2013 also show that many companies are failing to effectively optimise their email campaigns, compared to the time spent on design and content.

PC sales will continue to fall
Researchers believe a ‘huge and disruptive’ shift is underway which will see more and more people shunning PCs and laptops in favour of tablets.

Gartner forecasts that by 2015 shipments of tablets will outstrip those of conventional PCs, making Android and Apple operating systems increasingly more dominant. The company believes Android will be installed on more than a billion devices shipped in next year.

It could spell the end for Microsoft, who have only managed to gain a small section of the mobile and tablet market, despite being very dominant on PC operating systems.

Archiving web content
As the amount of information available online becomes immeasurable, the British library has announced that it’s about to start archiving webpages. Along with four other ‘legal deposit libraries’, they have the right to collect any information online in the UK.

It follows 10-years of planning, in which time no doubt thousands of pieces of information have ‘dropped off’ the internet. Tweets, Facebook updates, blogs and content currently behind a paywall will be made available to researchers.