May 14, 2012

Facebook launch new app store

Written By Martin Sandhu
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Facebook is launching an App Center to recommend mobile applications based on demographic preferences as well as user ratings, just as long as they’re tied into users’ Facebook credentials – with a view to monetising the process.

The App Center won’t just recommend mobile apps, it will also showcase web-based applications embedded in Facebook and even other websites, as long as they are based around the Facebook logon. Listing will be free, and users will receive recommendations based on their demographic and history rather than blanket star ratings, so the Center will look different to every customer who enters.

Facebook won’t actually sell mobile applications instead users are directed to the appropriate app store (iTunes/Google Play, there’s no mention of BlackBerry World) but Facebook is the company telling them what to buy and is now open for submissions from users.

But Zuckerberg’s empire has commercial aspirations for its service, promising "a simple-to-implement payment feature that lets people pay a flat fee to use an app on Facebook.com", which is taking applications for beta testing now. For mobile apps that will have to jump though the app-store hoops, this would probably involve a cut going to Google/Apple, but for applications within the Facebook site it could be a useful source of revenue.