May 11, 2012

Facebook tests new pay to promote post tool

Written By Martin Sandhu
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Facebook are testing the way users can use their platform in the future, by allowing users to pay to highlight or promote posts.

The tests are currently being carried out by certain user’s in New Zealand only and allowing posts to become more visible to family and friends for a small fee.

Facebook say the test is to determine if users were interested in paying to promote their information.

Speaking to the BBC, a spokesman for the company stated: ‘We’re constantly testing new features across the site. This particular test is simply to gauge people’s interest in this method of sharing with their friends’.

Payments can be made via credit card or PayPal, with a range of pricing being offered, ranging from 20 cents to $2.

Facebook seem to be trying to recoup a slowdown in growth and the new pay per post idea may be an attractive element for new investors when the firm’s IPO goes to market.

Google are already pioneers in allowing users to pay for prime location within their search results with the use of their Google Adwords platform. Facebook would not say if the new idea would be put to the rest of the company’s users and would not be drawn on discussing if tests would be extended to other parts of the world.

An interesting idea which could become a competitor to Googles Adwords platform by using social targeting on existing users.