Friends Reunited ready to relaunch with new memory focus
The UK-based network, which began in 2000, and was a pioneer of the early social networking market now invites users to sign up for its new "memories"-based service.
The original site was bought by ITV for £175m in 2005, only to be sold for £25.6m four years later to online publishing group Brightsolid.
However at its peak, Friends Reunited had over 15 million members who used the site to reconnect with old school friends. But the more technologically-advanced offerings such as MySpace and then Facebook, made the site struggle to hold onto its user base.
The site’s current owner, Brightsolid, believes a host of professional archive content coupled with users’ own material will help make Friends Reunited the choice of social network for people keen to partake in online nostalgia a more niche market.
The site has teamed up with the Press Association and the British Library to allow users to attach old material – including newspaper clippings – to their own "memory box".
These boxes can be shared on various other networks online – including Facebook, where users can add a Friends Reunited app to their profile.
We think this new approach to social networking offers a more retro and historical form of archiving and appeals to our nostalgic tastes.