May 1, 2013

Google is as trusted as The Church!

Written By Martin Sandhu
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Britons trust Google as much as Religious organisations, more than local councils but less than supermarkets.

The latest Future of Britain Report from the OMD asked Brits “To what extend do the following have your best interests at heart”, top of the table was the NHS and the Police with 37% and 26% respectively, whilst Google sits in fifth place with 17%, the same as Religious institutions.

Whilst 17% isn’t a particularly impressive figure, when looked at in the context of the rest of the table it would seem that Google is relatively well trusted.

The results put even more precedent on SEO. We all know Google SEO is hugely important to the online marketing mix, but as such a trusted establishment  it’s important to make sure your results are right.

Whilst you focus on ranking high for your desired keywords, often unplanned or inadvertent SEO happens alongside it. Sometimes this can be quite comical but other times it’s damaging to a brand.

Let’s face it, in a perfect world we’d be able to remove all the negative comments about our brands from the internet, but in the social age that simply isn’t possible and it’s now even easier for those comments to be posted online. Whether it’s a blog about poor customer service, a parody Twitter account or a Facebook page created by an irked ex-employee, when you don’t have control over it the prospects can be quite scary. But when monitored and managed correctly negative keywords and phrases can be taken back by the brand, usually quite successfully as the perpetrator is unlikely to be actively managing the SEO of that term.

Then there’s Google Autocomplete, if your company name is the same or similar to someone else that can throw up a whole number of issues. Just a few years ago an Irish hotel tried to sue Google after receiving numerous wedding cancellations due to Google Autocomplete suggesting that they may be about to go bankrupt.

So, as well as focussing your time on positive SEO and the terms you want to rank for, keep an eye on unexpected key phrases sending traffic to your site or perhaps to other popular sites where your brand is being discussed, customers will trust those results just as much as they trust the ones you’re aiming for.