arthouse blog
March 5, 2015

Google steps up its push towards mobile friendly websites

Written By Rebecca Larkin

It’s no big secret that Google wants to improve users’ experience on mobile and tablet devices and its next update, due April 21st 2015, will give companies an even bigger incentive to provide a mobile friendly website.

The long awaited algorithm change sees a dramatic shift in favour of websites that provide content optimised for mobile devices.

What this means in real terms is that we are likely to see websites that don’t provide a strong viewing experience across all devices taking a fall in their position on Google’s search results.  Fair enough you may think given that Google promotes itself as serving you relevant and good quality results. And whilst a site may provide an excellent experience on a desktop, if that quality is lost when you’re browsing on your tablet or mobile as so many of us do, then the website is no longer providing that same level of satisfaction for the user.

Those who want to protect their rankings will be forced to take mobile visitors seriously; after all mobile web traffic has now overtaken desktop traffic. Clearly this is not something that can be done overnight, or in fact probably by the 21st of April, but digital marketers should definitely be planning a mobile forward approach into their strategy by now.

Still unconvinced about the importance of mobile? See our latest infographic for more key facts and figures.