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August 23, 2017

An Interview with UX Designer: Gemma

Written By Pammy Alexander

We chatted to our in-house UX Designer Gemma for her thoughts on the user journey, The Triangle of Design, and what inspires her to keep creating,

How is UX different to UI, and why is user experience an essential part of the design process?

UX entails the user experience and the journey of how someone interacts with something. It encompasses the thinking and the process behind a piece of software, an app or a product. On the other hand, user interface is composed of the visuals.

Due to the design thinking required, more time needs to be dedicated to UX. Our practices include card sorting, organising every single feature of the product into a sitemap and creating user stories. For this reason, we find it to be most effective that our process is very much design led.

Why is the user journey so important in UX design?

Since design influences where the user goes and how they interact with a piece of software, it is integral that we place the journey at the centre of our process. Good UX design has been achieved when the target market user can pick up the product and intuitively know how to use it. We always ask ourselves whether we can shorten the steps required to get from A to B, then we develop features and design around the most natural path a user would follow.

“Developers build functionality. Designers see the journey.”

Can you give an example of a project which was developed without UX design in mind, and what you did to change that?

Exco came to us with a software piece, which was expertly developed and highly functional. However, because it lacked a user journey, it was practically impossible for the user to follow its functions in an organic way.

It is not enough that something looks great or performs functionally well. If no one knows how to use it, it becomes completely obsolete. This is where UX design comes in.

Can you give us an insight into your process?

As a basis for our work, we follow the Triangle of Design, which consists of three fundamental questions. What would the user want? What did the business want? Is it possible, technically?

We frequently address these questions during a project as a way of investigating whether we are on the right track or whether we need to shift gears.

Do you have any advice for aspiring UX designers?

Firstly, if you want to be good at what you do, be prepared to take risks. A lot of my work is about trial and error, so in order to be a good UX designer you need to be motivated by challenges.

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