May 31, 2013

This week in digital: LinkedIn mobile success, 4G rolls out further and Brits still don’t trust mobile payments

Written By Martin Sandhu

LinkedIn successfully pushes mobile

As one of he top players on the social networking scene, LinkedIn has been a little slow in adapting to mobile, certainly compared with others. As a businesses focussed site this hasn’t been too much of a detriment, but 2013 is already starting to change that. Already this year the network has made two major mobile acquisitions, had an overhaul of its app and launched a stand-alone contacts app.

Since the launch of LinkedIn’s new apps in April, it has seen a huge surge in user engagement, with an increase of more than 40% in likes and comments per user.

Further 4G roll out

50% of the UK can now access a 4G connection after EE rolled the service out in another 12 places – Ashton-under-Lyne, Chatham, Gillingham, High Wycombe, Merthyr Tydfil, Oldham, Oxford, Rochester, Runcorn, Sale, Stafford and Wigan.

Consumers still don’t trust mobile payment technology

Just 13% of people are happy to store credit card info on their mobiles. According to the report for Logic Group just 30% of consumers trust major brands to safely store their personal details. Perhaps even more surprising is that two thirds of people were unhappy to use their mobile to store details of loyalty cards too.

This level of mistrust poses a huge problem for e-retailers, particularly as they try to make check-out processes as quick and easy for mobile shoppers as possible and encourage repeat purchases.

US spend twice as much on their mobiles

Despite the ‘bill shock’ issues that seem to be increasingly common in the UK, we still spend less on our monthly mobile bills than many other countries. The average monthly bill for Americans is $69 (£46), whilst it’s just $38 (£25) for European mobile customers. According to the research from GSMA mobile phone bills in Europe have fallen every year since 2000 ? although it may not feel like it ? yet US phone bills have been on the rise since 2010.