December 7, 2012

This week in digital: Two thirds of teens own a smartphone, slow websites lead to basket abandonment and Twitter adds more regional trends

Written By Martin Sandhu
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Two-thirds of teens own a smartphone
The child media usage survey by Ofcom also found that just 17% of teens would miss their TV if they didn’t have it and a whopping 90% use the internet everyday.

Another interesting revelation was that the use of hand-held game consoles is down by 5%, slowly being replaced by gaming on mobiles and tablets – which is up 9%.

Consumers cite slow websites as the main cause of basket abandonment
We all know slow loading websites are bad for SEO and cause customer frustration, but it seems they’re also a major factor in basket abandonment. 67% of UK respondents to a survey by Brand Perfect citied slow pages or images that take too long to load as the number one reason for aborting a purchase. In fact a study by Econsultancy found that sluggish sites are losing businesses up to a huge £1.73bn a year.

Other factors likely to cause basket abandonment included poor navigation (49.7%), not being able to gauge the size of a product (35.7%), having to register before a purchase (33.5%), a lack of customer support (25.6%) and a difficult payment process (19.5%).

Twitter adds new cities to it’s trends function
It seems like an age ago that Twitter added the first UK cities to it’s trending feature and this week they finally added more, including Nottingham….hoorah!

The update means users can now set their location to see trending topics from a neear-by city, rather than seeing what the whole of the UK or even the world is talking about, great news for social marketers.

The cities added are Belfast, Brighton, Bristol, Cardiff, Edinburgh, Leeds, Leicester, Liverpool, Newcastle, Nottingham, Portsmouth and Sheffield.

Twitter said: “By viewing Trends in these cities, it’s easier than ever before to find out what’s going on in your area and to get involved in the conversations. Regional Trends give you a great flavour of what’s happening in different parts of the UK.”