May 10, 2013

This week in digital: More mobiles than people and CMS not delivering

Written By Martin Sandhu
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More mobiles than people by 2014
By the end of next year there will be more mobile subscriptions than people in the world, according to a UN agency report.

Currently there are 7.1 billion people and 6.8 billion mobile phone subscriptions – the subscription figure is expect to reach the 7 billion mark early in 2014.

The highest mobile penetration is in the Commonwealth of Independent States, (the alliance of countries formerly in the Soviet Union) with 1.7 subscriptions per person. The lowest, with just 63 subscriptions per 100 people, is in Africa.

Youtube trails subscriptions
Youtube is testing pay-to-watch channels in a bid to allow “content creators to earn revenue for their creativity”.

Initially 53 channels will offer a 14-day free trial, with many giving discounted yearly subscriptions after that. Some of the channels involved in the initial pilot are seriously niche, including “Fix My Hog” which is aimed at Harley Davidson enthusiastic.

Mobile phone aimed a four year olds is launched
The first mobile phone aimed at very young children was revealed this week. 1stphone has no screen and cannot send or receive text messages or access the internet.

Aimed at 4 – 9 year-olds, the phone can be programmed with up to 12 phone numbers, give small children an easy way to contact their parents whilst removing the safety concerns of standard smartphones.

Perhaps unsurprisingly the reviews of the phone have been mixed, with many campaigners suggesting that the phone commercialises young children.

CMS are not delivering for mobile
Marketers are finding that delivering optimal mobile experiences is a major challenge due to their content management systems.

In a report for Econsultancy, mobile website functionality and responsive design were top of respondents’ CMS wishlists. With only 14% believing that their CMS delivers when it comes to mobile.

A third of respondents said mobile website or responsive design capabilities would be the one feature they would add to their CMS right now, if they could.