How The Spring of 2018 Will Impact UK Tech Businesses
As the Spring Equinox is welcomed into what has been a particularly cold start to the year, the technological sector is looking to undergo some serious change. With more and more pressing evolutions happening socially, the tech scene has been forced to adapt and adopt new ways of thinking, executing and marketing technology.
The Spring of 2018 is set to be one full of progression and re-evaluation. Recovering from the changes introduced by the Spring Statement, GDPR and recent social media guidelines, UK technology businesses are going to be facing an entirely unfamiliar approach to the tech they create and use.
After Christopher Wylie’s unsettling proclaim of unlawful data sharing through Facebook, the social media site has come under serious threat from its users and sponsors. Despite founder Mark Zuckerberg’s attempts to resolve the accusations, Facebook is rapidly losing both shares and accounts as the hashtag #DeleteFacebook spreads across Twitter.
In a move designed to highlight the change in dynamic between the biggest social media sites, as they move from supportive side-by-side sites to competitive market platforms, both Twitter and Whatsapp have rejected Facebook this week. As all social medias begin to adapt similar features, it is becoming harder and harder for users to choose between them, with additions such as location sharing, stories and live videos being almost universally implemented. This means that those platforms who depend on unique features such as these are set to struggle – marking a warning sign for tech businesses invested in them for marketing, funding or promotional purposes.
Should this drop in profit lead to the end of Facebook, UK tech businesses who are closely connected to the social media site could face the struggle of sourcing new advertising platforms, new sponsorship sites and new ways to connect to potential clients and suppliers. It will also change the way that web and mobile designers and developers approach new products, to remove Facebook from the equation and focus instead on creating content for the remaining socials instead. Content-marketers will face new challenges in user research, audience driven-promotions and soft outreaching strategies, making it harder for cold, robotic technology companies to connect with clients on a human level.
So not only do tech businesses have to be prepared for some big shifts in the way social media is utilised this Spring, they also need to begin making their products increasingly accessible for the new wave of platforms users are looking to engage with – on both a visual and function level.
Hammond’s Spring Statement
In the official Spring Statement released by Philip Hammond earlier this month, the topic of traditional financial transactions was discussed, as the Government threatens to crack down on ‘cash-in-hand’ payments.
This action is set to put in place a number of motions regarding the future of Fintech businesses, as well broad technological industries, as it re-defines the nature of a client transaction. Placing a heavier importance on developing safe, secure and accessible financial transactions between companies, suppliers, clients and staff, the fintech industry is under pressure to develop the right technologies to support this. With Apple Pay, Contactless and Paym already paving the route towards entirely wireless payments, this Spring, that will become even more vital to help all industries in the UK succeed.
More and more upgrades of Android have been released in the build up to Spring 2018, and the markets for Android products have never looked better. With promises of iOS quality functionality and usability in the new Android P, and TeamViewer’s recent upgrade designed to reduce unnecessary data usage it’s a good time to be an Android supplier.
But what does this mean for UK technology industries? Well, the moves towards improving the usability of Android could mean that the threat level against iOS is rising, and Apple could be facing some stiff competition for sales by the time Spring ends. The reconfiguration of Android user markets is also likely to have a big impact on their increasing sales figures, as they expand their Android One selection at lower prices but with equally good performance rates.
This Android influx won’t just apply to mobile-specific companies either, as the whole technology industry could feel the tremors of the iOS vs Android battle. With all companies utilising the opportunities that mobile devices present, should one OS take precedence over the other, departments of design, ecommerce, marketing and development could all be reshaped at a very rapid pace.
Officially actioned in from May 25th 2018, the requirements of GDPR will have a huge impact on UK technologies this Spring. Conforming to, and supporting new regulations of data protection could present some real shifts in the markets for particular companies and businesses all across Europe, and reveal a lot more about the British technology industry than many of us are ready for.
Larger companies are set to face the biggest backlash from the changes GDPR is set to implement, as the process of converting all systems to the fresh and protected requirements could be an awkward one to maneuver. Businesses that rely on data protection, storage and supply could lose custom following these changes, with consumers feeling unfamiliar with the new regimes and service changes.
GDPR is also set to make some reverberating changes to the way we view our secure information, and the way we, as consumers and providers, have been protecting it in the past. Noticing significant changes in the way our data was previously stored, compared to the new systems could reveal a lot about some of the brands we know and trust today. It could result in some really fascinating shifts in the way consumers educate themselves on data protection, and how they learn to trust the companies promising to implement it.
In summary, the Spring of 2018 is looking to be one of change, and immense impact for the businesses of the UK technology industry. Entering the season with mistrust, and potentially leaving it with the same, it’s likely be a competitive few months, one that could have lasting consequences for the losing sides.