February 15, 2013

This week in digital: Tablets under the covers, promote your friend’s status and consumers want more grocery apps

Written By Martin Sandhu

UK tablets are popular at night

If you’re a fan of getting into bed and watching a TV programme or film on your tablet then you’re not alone. The UK mobile video audience grew by a huge 262% last year, compared with a more modest 8% for online video, according to comScore’s UK Digital Future In Focus 2013 report.

Almost a third of UK page views are now from mobiles and tablets, with mobile usage popular in the early morning, and tablets coming into their own at night.

Over 6 million Brits had a smartphone as well as a tablet at the end of 2012.


Now you can pay to promote your friends’ Facebook posts
So, first businesses had to pay so that their fans would definitely see their posts, then we were give the option to promote our personal status…now if we’ve got any pennies left we can promote our friends updates!

“If your friend is running a marathon for charity and has posted that information publicly, you can help that friend by promoting their post to all of your friends,” a Facebook spokesperson told AllFacebook.

We’ve yet to see much evidence of people using the tool to promote their own posts, but perhaps with the narcissistic elements removed this may prove more popular…what do you think?


Twitter will soon grade your Tweets
Twitter revealed last week that old Tweets will soon be showing up in search results and they’ll soon be adding a ‘value’ to Tweets in order to filter searches.

According to a post on the Twitter developers’ blog, “none,” “low” and “medium” labels will most likely debut next week. A “high” value grade will be rolled out sometime afterwards.

This will make Twitter searches much more user friendly, by allowing them to filter by the popularity of content, rather than simply by users and keywords.

Consumers want to use mobiles for grocery shopping
As many Brits turn to online shopping, it’s unsurprising that the call for mobile grocery shopping is getting louder. The market is comparatively untapped, with little in the way of solutions to the tradition trip to the supermarket or the desktop-based online shop.

The demand is most definitely there too, a survey by Microsoft Advertising has found:

  • 40% of shoppers compare prices on their mobile device
  • 20% said they want to pay for grocery shopping using their mobile device
  • 17% want to download nutritional information about products in-store
  • 19% have already ditched paper-based shopping lists, instead saving lists on smartphones