How Technology Is Transforming Ageing
We explore how technology is transforming ageing by removing the taboos associated with getting older and turning the elderly into technologically empowered influencers. What an exciting time to be over 50!
Ageing in a world as technologically advanced as ours has come to mean two things – a rapid growth in age-related solutions and a new network of opportunities for older adults. Improved health, lower risk of suffering from preventable diseases and a longer life expectancy.
The Longevity Market
Technological advancements have caused a positive domino effect on a global scale. From health apps and digital health records and on-demand DNA and blood tests. What does this mean for the older part of the population?
With more disposable income and a later age of retirement, the over 50 consumer is becoming a prominent part of the global market. Marketers and brands who alienate this market segment will suffer the most. This is why wellness centres such as The Kinnet in Japan are taking Hong Kong by a storm. Their ethos is to support active ageing by stimulating creativity, healthy habits and fitness for the ageing consumer.
It is estimated that by 2022, the over 50s population of workers will outnumber the under 50s. With an excess of 5.5 million jobs left to be filled, the age of retirement might be eradicated completely.
What does this mean for the future of ageing? Businesses and brands will utilise AI and AR technology to cater to the older segment of their target market. Company culture will promote an age-friendly workforce and UX designers will make age-inclusive design a priority
New Wave of Influencers
With an overwhelmingly positive response across social media platforms, the older generation of influencers is here to stay. The sophisticated technology we now have available at our fingertips has enabled them to take on fashion, home decor and blogging just to name a few.
In response, platforms such as Instagram and Twitter which are notoriously populated by Millennials and Gen Z users, have welcomed older influencers with open arms. Their authenticity, transparency and playfulness has
been well received to say the least.
This side of the technological revolution encompasses new apps, devices and innovative ways in which the older cohort of the market can stay healthy and happy.
“BettVR with age” explores how virtual reality technology can positively transform the lives of older adults. Playing on the popular phrase “Better with age”, it combines a popular culture and technology with a meaningful message. Whilst devices like Quell make a measurable difference by monitoring pain levels for those suffering with chronic health conditions.
The older consumers are using technology to make their voices heard and companies are responding with age-inclusive design. By incorporating voice technology, the ElliQ voice assistant provides an interactive and emotive experience for older users who need support and companionship.
Technology cultivates the independence needed by the older consumer. AI is going to play a key role in sustaining mobility and performing services such as grocery shopping, driving and administrative tasks. This segment of the market is going to feel and experience the tangible benefits of AI assistance.
“43% of people aged between 60 and 64 claim they are in middle adulthood” – WGSN
Ageing has become a reason of celebration, fuelled by the technological revolution. The best performing brands will be those which strive to remain relevant, not only to the younger consumer, but also pay special attention to the over 50s.