January 13, 2016

The Biggest Development Trends of 2016

Written By Rebecca Larkin

2016 is in full swing, and it already looks like it’s going to be a great year.

Here at Roller we love all things development, and we especially love new development trends.

So, we thought we’d round up what we think will be the biggest development trends that you’ll see popping into apps in 2016.

User Experience

User Experience at Roller AgencyMobile apps are now a big part of our everyday lives, and it’s not surprising seeing how (whether you admit it or not) we are all somewhat glued to our phones.

Our phones are now vital devices in our day to day activities, and with more users than ever downloading and interacting with apps, UX is becoming extremely important.

UX is the key to lasting user engagement and we expect it will gain a lot more focus and consideration during development this year.

Seamless App Integration

Seamless App Integration With mobile apps becoming an integral part of everyday life, it makes sense that apps are working towards being seamlessly integrated into our lives.

Businesses, brands and marketers are recognising that social media, e-commerce and mobile apps are becoming one and the same, and all of these are accessible from your essential daily device – your phone.

With more companies recognising this fact, you can expect to see a move from desktop and online shopping, to in-app purchases and brand engagement.


Security Security is a trend for every year, and it has always been a key feature for developers. Currently many mobile apps are not able to pass even the most basic of security and hacking tests.

While users don’t always consider the security of their apps, some do question the security of the information they give to apps, most notably when they’re presented with a list of permissions the app’s need before downloading.

2016 will be the year of the security clamp down, and you can expect to be interacting with a lot more secure apps very soon.

Enterprise Mobility Apps are on the rise

Responsive DesignEverything is going mobile.

While most companies have already got themselves a customer facing app, or an internal enterprise mobility solution, we expect 2016 will feature a lot more of these apps.

Enterprise apps will give companies a much needed mobility for their employees and also provide on-the-go salesmen with vital statistics, critical information and a connection to the office and their documents from wherever they are.

Swift is going mainstream

Apple's SwiftSwift is Apple’s signature language, and the replacment of their previous language Objective-C.

Boasting features such as being easier to read, faster to write and safer, it’s easy to see why developers (including our own) are already using this new language to build native apps on iOS, Mac, Apple Watch and Apple TV.

Cloud Integration

Cloud Services at Roller Agency2016 is going to be the year of enterprise mobility solutions and cloud integration.

Cloud services are still quite new, especially when it comes to cloud integration in mobile apps, but it’s easy to see why it’s becoming a popular new feature.

Integrating the cloud allows mobile apps to have access to real-time, ubiquitous information from any location and across a wide spectrum of devices, taking efficiency to the next level.

Marketing, advertising and payments inside apps

marketing, advertising and in-app purchasesAs with most things – making money is a motivation, and this is also true for mobile apps.

Monetising apps is a feature you can expect to see a lot of in the coming months. Whether its marketing, advertisements, pop-ups or in-app purchases, you can expect to see a lot more of these in apps this year.

Internet of Things (IoT)

IoTIoT might be taking centre stage this year.

With the introduction of new technolgy such as wearables and smartwatches, we’re getting closer to everything being connected and this in turn will bring a greater level of connectivity to everybody interacting with these new devices.

With this new level of connectivity, you can expect to see some major IoT developments.

It’s plain to see that mobile apps aren’t going anywhere anytime soon, and in fact they might not yet have reached the height of their popularity.

2016 is going to be a great year for mobile apps and mobile app development, if you’d like to jump on the bandwagon and get yourself an app then get in touch with us today.