February 1, 2013

This week in digital: More places get 4G, B2B website focus in 2013 and the battle of the smartphones continues

Written By Martin Sandhu

4G rolls out in nine more town
EE (no longer Everything Everywhere which saves a great deal of typing!) has switched 4G on in nine other places in the UK. It means 27 towns and cities now have access to super-fast mobile data.

The nine towns to receive the service from today are Amersham, Bolton, Chelmsford, Hemel Hempstead, Southend-on-Sea, Stockport, Sunderland, Sutton Coldfield and Wolverhampton.

EE reckons that their 4G service is available to approximately 45% of the UK population, not bad just 90 days after it first launched. The service provider has also increased network density in areas of existing coverage to improve the service quality and consistency.

Digital focus of B2B Marketing in 2013
More than half of B2B marketing teams planning to up their budget this year say they’ll be investing more in digital approaches.

A survey by BtoB Magazine revealed that nearly half of business to business companies will increase their marketing budget in 2013 and over 50% of those intending to put the extra cash into email marketing, social media, online video and search.

Websites will be a big beneficiary too with more than 70% boosting spend on development. Traditionally B2B websites have been used as an online brochure or have been particularly corporate in feel. The trend is now starting to follow the B2C market with much more focus on branding and sales.

Blackberry 10 UK Release
The first handsets to be powered by the Blackberry 10 operating system were revealed this week.
The Z10, which was released in the UK yesterday, is a fully touch-screen Blackberry, whilst the Q10 has a smaller screen and a physical keyboard.

After a difficult few years, where the company’s market share went from 16% to just 4%, the new operating system and phones will likely determine the future of the firm. So far the Z10 has had a mixed response from critics.

The company also announced it will now longer be known as Research in Motion or RIM, but simply be called ‘Blackberry’.

Facebook deny plans for a mobile
Facbook boss, Mark Zuckerberg, has strongly denied rumours that the social network is working on it’s own smartphone.

There have been whisperings for a long time now that the website intends to release a Facebook phone, but Zuckerberg put paid to the rumours, saying that a smartphone was ‘not the right strategy’ for the company.

The announcement came as Facebook released it’s figures, showing a sharp drop in profits.