June 16, 2014

Is it time for a new website?

Written By Martin Sandhu
Scroll

scroller-2

The online world is a rapidly changing environment, and what may once have seemed like a fresh and modern website can all of a sudden start to look dated. Websites have never been more important: the ability of your website to be found in the search engines and to convert visitors into customers can have a huge impact on the success of your business.

Designing a new website can be daunting, but we’ve compiled some signs that show all is not well with your website. Is it time for a redesign?

Unclear Message

Visitors to your website should be able to understand what you do within a few seconds of landing on your homepage. If it isn’t obvious you need to do something about it. The message should be clear from the moment they land on your site to avoid causing confusion.

Confusing to Navigate

The navigation of your website should be very clear and simple to provide easy access to the content on your site. Not only will it improve the experience for visitors, but it can also help to improve your SEO ranking. You should work closely with your website developer to create a site you are both agree has a simple and logical navigation.

Slow to Load

If the loading time is slow – more than a few seconds – you could be losing customers. People expect sites to load quickly, and if they have to wait around for too long, they may leave. It also leaves a bad impression of your business.

Confusing Mobile Version

Does your website look awful on mobile devices? If so, you need to do something about this. More people access the web via mobile devices, and many people will leave and visit another site if they cannot enjoy a good experience on yours. Many website development agencies will be able to create a responsive website design which means to will adapt to the platform it is being viewed on.

Dull Copy

Is the content clear, enticing and compelling? If not, you need to change it. Your content is perhaps the single most important aspect of your website, so make sure it’s doing its job. Don’t bore visitors, instead excite and convert them. Make sure they can skim through it quickly if they don’t have time by using lots of headings and bullet points to break it up.

Ineffective Calls to Action

Your calls to action should be very clear on every page of your website. If you do not have any calls to action, or they are too vague, change them. Make sure visitors know what to do and how to do it so there is no confusion.

Hidden Contact Details

If visitors cannot find where to contact you, this could affect their experience. Make sure you have as many options as possible so they can contact you via email, phone, post and various social media sites. Avoid long, complicated forms and focus on making it easy.

Give Your Website an Update

Your website is so important to your business, and you cannot afford to let it sit neglected while your competitors constantly improve their own. So look out for these flags and, if you find any areas where improvements can be made, make sure you update your website and ensure it is working as hard as it can for your business.