March 14, 2014

Top tips for mobile website design

Written By Martin Sandhu
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Friendly mobile website design has become an automatic progression for many businesses in the last six years, but it’s not an easy step and still causes many headaches for entrepreneurs and CEOs.

The first question usually asked is ‘Will people need to use my site on the move?’ If your site is primarily used by office staff during business hours, it’s unlikely that a mobile platform will ever see the return on investment. As desktop computing is more powerful than handheld, certain environments do not lend themselves to on-the-go access but there are very few websites that fit this criteria, so here are five tips for those who find they do need to go mobile…

1. The first tip is to test your site navigation before launch. Users are unlikely to persevere with a site that either hides the desired pages deep in the site, or has so much information that pages load too slowly.

2. Make the design of your site simple, straightforward and use less colours than you would a desktop. Too heavy a design makes the page difficult to load and impedes the customer experience. Also, as handheld devices have much smaller and less able displays than their desktop counterparts, keeping the design to a minimum means that users don’t strain their eyes trying to make sense of too much information on a small scale.

3. Font size is the next most important factor for a mobile site, as after colour and design, this has the largest effect on people being able to comfortably view and use your site.  Using too small a font means that text is illegible, too large and users spend all of their time having to scroll just to read what they need.

4. Make use of ‘Like’, ‘Share’, ‘Tweet’ and ‘Comment’.  Massive numbers of people use their smartphone to check their social media several times a day. Ensuring that you have links into all of these means that you have a much larger chance of other people seeing a ‘Share’ and clicking straight through onto your own site. This in turn increases the chance of sales, improves your site and helps spread your brand organically.

5. Make sure that your landing page makes an impact and have your most significant information on screen when the page opens. If your website is unusual and not immediately apparent, make a brief explanation visible. Contact details or obvious navigation links also mean that potential customers don’t land on your first page, not see where to go next and bounce back to the preceding page.