April 12, 2013

This week in digital: Twitter and the Ribbon saga, phablets and Facebook Home disappoints

Written By Martin Sandhu
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Twitter allows in-stream payments, then closes it down…

It’s long been thought that Twitter would take a step into the ecommerce arena, and earlier this week they launched support for Ribbon. The new payment processing feature means Tweeters don’t ever have to leave their newsfeed to make a purchase.

However, after launching to some fanfare it was shut down shortly afterwards…some reports believe it was less than an hour and a half later.

Ribbon’s Hany Rashwan commented on a blog: “…with no heads up, our integration of Twitter Cards was taken down, and now Ribbon links go back to Ribbon.co without the in-stream buying experience.

The service has now been reactivated, however not to the full capacity that we saw earlier this week; there are currently no ‘in-stream’ payments.

Samsung unveils 6.3in Galaxy Mega smartphone
When does a smartphone become a tablet? The new Galaxy Mega mobile is a whopping 6.3 inches – less than an inch smaller than the Google Nexus Table.

The ‘phablet’ was unveiled by Samsung this week, who believe it’s perfect for watching videos on or running two apps at a time…no mention of the arm ache you might get on a particularly long phone call though!

Samsung are hedging their bets a little though, by releasing a slightly smaller, 5.8inch version too.

The HD phone will go on sale in Europe and Russia in May.

73% of marketers undertake basic email segmentation
Almost three quarters of businesses are now segmenting their data when executing email marketing. The majority are also now encouraging the sharing of content and regularly cleansing their data.

The figures come from the Econsultancy/Adestra Email Marketing Census, which surveyed marketers both agency-side and in house. Almost half (46%) are planning to move advanced segmentation.

At the opposite end of the scale, very few marketers are currently using lead scoring or behavioural targeting.

Consumers disappointed in Facebook Home
According to a Twitter sentiment report, most people were disappointed with the Facebook Home announcement last week.

Analytics firm Salorix, studied thousands of tweets on the subject and found that the majority were neutral or negative in their sentiment.