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October 20, 2017

The Changes Affecting UX Design in 2017

Written By Pammy Alexander
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The world of technology is one that evolves at rapid speeds, with more and more innovation being designed day by day. But the processes behind design are changing even further, as designers are now under pressure to keep up with the rapid evolution of the technological advances expected of them.

So how are UX Designers keeping up with these evolutions, and what are the processes affecting the way they work today?

Mobile First Moving into AI First

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Google’s decision to employ an AI-first strategy has caused ripples in the design and tech worlds. The shift will closely impact UX designers and tech developers.

When the tech leader of the world transforms their approach it can only mean a change in the market. A change which signifies that mobile-first has become the norm, so artificial intelligence and machine learning are the next focus of the future.

The next phase is computing evolving beyond the phone. It will be there when the user needs it, wherever she needs it.

The AI-first world can take context into account, better than before. For example, the experience of visiting a new city is going to transform completely for the user. AI will suggest the nearest gyms, healthy food options and a local fitness event that the user can still catch.

Software needs to fundamentally change how it works. It needs to learn and adapt. Which is what Google is doing with Auto ML, a highly complex process of machine learning which can only be performed by a few thousand specialist scientists in the world.

Design Thinking and the Roller UX Process

To find out more about the Roller UX process, we asked our design team Gemma and Gloria to share their useful sources on their conceptions and planning behind their new design expectations.

This blog really helped me when I’ve been designing recently and I’ve based a lot of our processes around this type of thinking, there is a diagram in the blog that shows ‘core values’ to remember throughout the design process – I’ve even created a more detailed version the diagram that we now work to when designing.’

Roller practices strong integration and collaboration between teams as we believe it yields higher levels of inspiration and creativity. Something which has come up in the Roller Design and Marketing meetings is taking core values into account when producing any type of content.ux core values - The Changes Affecting UX Design in 2017

The design principles are highly applicable across disciplines and a lot of industries are adapting them into their work process. As a UX Design agency, design thinking encompasses our methodology, our content and our project planning.

Thinking like designers is the best thing a startup can do. We think that is what set Roller apart while we were still a young startup, years ago.

Design thinking lays the foundations for a strong work process, whatever the industry. The tech world owes a significant part of its fast paced progress to the creative problem-solving of designers.

Design thinking changes the way we work.

Our Takeaway

Roller’s Head Designer’s takeaway from this was that “we shouldn’t just be designing to just fit to a specific dimension, we should be designing in a way that people shouldn’t have to learn how to use something and more so that it will adapt to fit how the user interacts with it”.

Our UX Designers shared that gearing up the world towards an AI-first approach adds another dimension to how they will look at designing.