April 17, 2013

Web users spend 25% of their time online on social networks

Written By Martin Sandhu

The Experian report shows that web users spend an average of 16 minutes every hour updating their status and accounts on social networks or forums on their desktop computers.

Although the proportion of time spent on social media has slipped slightly, it’s still more popular than any other single web activity. The fall is likely to be due to the fact that the data doesn’t include statistics from time spent online via 3G or 4G connections. The increase in both mobile usage and the quality of mobile connections means many people are updating on the go. Which makes it’s reigning popularity on fixed internet connections even more impressive.

The report also found that nine minutes is spent on entertainment websites and only six minutes (10%) is spent on shopping. After these categories news, adult, email and lifestyle were most popular.

Of the three countries Britain’s showed the most interest in online shopping, with UK browsers spending 10% of their time online shopping, compared to 9% in the US and just 6% in Australia.

Another interesting fact that came out of the findings was that people using their mobiles spent the most time on email in the first three months of the year.