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Project Type
Strategy & Concepts


A strategy piece incorporating the medium of tech into traditional design

We were asked to create some new concepts and ideas for the DFS branding, building up user profiles and introducing brand new advertising mediums for the company to explore. This included isolating the target audience for DFS, and evaluating which concepts would be feasible to suit their key demographic.


A fully immersive document detailing new strategy and concept avenues

Overall, we were able to create and supply DFS with a complete strategy and concept document, helping the client to focus on how user profiling and incorporating new technologies into their marketing could improve their impression, engagement and conversion rates.
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