The Flower Room
Alongside their new app, Fleurtual wanted a HTML marketing emailer to promote it’s Android and iOS launch. As the Fleurtual app was built to be a marketing tool, creating a corresponding email campaign was the perfect way in which to emphasis this new product and marketing campaign.
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We designed a simple emailer to explain the functionality of the app using visuals. We showed users the process the app would take them through, with a ‘purchase flowers’ button in the header to take customers too The Flower Room’s e-commerce website. The campaign would be visually engaging and very responsive. Keeping the load time down was key to keeping readers engaged with this campaign, so our developers made sure the email was optimised to run quickly and smoothly on a wide range of email hosts.
The emailer was not only effective in promoting the new app, but with CTA’s in the form of direct links to the respective app stores also proved very popular and helped drive downloads.