Medway Council were needing the design and development of an app to complement their Linking the Line project. The Linking the Lines initiative would provide guided tours for five partner sites across Europe.
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We aimed to create a tourism app which used a wide range of media to deliver the guided tours at the different sites. The main feature of the app would be the use of augmented reality and GPS location, to give users a rich and interactive experience on the tours. We also considered making the tours even more interactive is with the use of QR codes at specific locations, allowing the user to scan the codes to find out more. The tour providers themselves could use the CMS to populate their trails with different media including text, visual and audio guides at set points along the tour to tailor the user experience to the specific location, and for users the tours would be pre-downloadable so they could work offline.