Scottish Ballet were after a fresh new website with a lot more functionality. The site needed to be a creative showcase and reflection of their company, performances and talent, which wasn’t achieved in their current site. Due to the nature of the Scottish Ballet and their ever changing members, productions and events, the website also needed to have a simple CMS so that content could be changed quickly and as much as needed.
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We aimed to create Scottish Ballet a responsive and cross platform, SEO optimised website. Utilising HTML 5, jQuery and CSS3 to create an engaging website with clean transitions throughout. Creating a simple navigation for the site would be key, as the site featured a lot of content it called for a clear, coherent and consistent navigation. The CMS would be WordPress based as this would ensure content could be easily managed and updated when needed, with the website having various editing levels for internal users, all with clear SEO feedback to improve the SEO score for the site. We also suggested a social media integrated page for a fully cross-channel experience and optimum engagement.