Slimming+ was to be an iOS app with the best tools, training and motivation to help its users reach their lifestyle and fitness goals. The app would help bring the Slimming+ brand to a digital audience, and encourage a lasting engagement through a mobile app.
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Working closely with Slimming+ we designed an interactive app that will aid users through their fitness and weight loss journey. We used market research to ensure we met the needs of potential users and to understand the functionality of other iOS mobile apps on the market.
The app personalises diet and fitness programs based on users goals and schedule. The tools within the app make it easy for them to track their calorific intake, workouts, training and personal progress. There is also a social element to the app allowing users to connect to other Slimming+ users. Providing that little extra motivation!
Backed by the Slimming+ website, the app will automatically update the users’ online profile. So even if they can’t access a computer, all of their progress is stored safely and securely.
Completely free, with no additional in-app purchases required, Slimming+ gives users the information and advice they need to get and stay healthy for life.