User Experience

User experience is at the heart of everything we do


We craft, create and innovate.

We aim to design and develop innovative human-centered consumer experiences, with your brand voice at the centre of all that we do.  Our innovative team are extremely adaptable, creating exciting, logical and immersive experiences that can give your brand a unique edge over competitors.


of first impressions are design-related


say that ‘good user experience just makes sense’!


online consumers are less likely to return to a site or app after a bad user experience


higher visit-to-lead conversions on platforms with a ‘superior user experience’

University of Huddersfield

“Start here, go anywhere”

HUDDERSFIELD UNIVERSITY - interactive and immersive app

An interactive and immersive experience

The main aim of this app was to help potential international students research, apply and become excited about studying at UoH. Driven by their values, needs, and behaviors, we integrated features such as 360 tours, live chats and video, course information, a cost calculator and gamification. Focusing on the user experience and desires of international students, we used AR integrations that allow students to become fully immersed in campus sights and experiences all from their home country which helps them become familiar with their new surroundings and breaking the biggest barrier to international student recruitment. Read more

Beautiful website design is not enough to engage users... but this quote is enough!

Martin L 300x300 - UX
Martin UX Designer

Our Ethos

Start strong Not good, great Cheerful people Avant-garde Human-centred design

Every project starts with us immersing ourselves in our clients business. We look at the fundamental factors behind the new product vision, which allows us to really understand your people and process.
We don’t do good; we only do great. We strive to design, develop and deliver awe-inspiring design, mobile applications and web platforms that both us and you are proud off.
Happy employees mean exceptional work. Be it our managing director, developers, designers, or marketing team, being exceptional runs in our DNA.
We fuse together our experience with innovative ideas to deliver authentic and bespoke designs that are attractive and adapted to fit your user expectations.
Great design stimulates and encourages action. All our designs and later our product development stages are generated by user journeys and intended behaviours. Each of our services are built from an in depth understanding of your business, your customers and the aim of your platform.
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Let's Work Together

Send us a message now and a member of our sales team will get in touch with you as soon as possible. We look forward to hearing from you!
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User Experience (UX) Design

User Experience design takes into consideration the experience of users on websites or applications. Our UX designers evaluate, improve and design applications and websites that are both responsive and user friendly. Looking at your business goals we aim to move users into a predefined funnel of intended journeys, actions and behaviours.

Digital Design Services

Our creative UX and UI design team support in the creation of your initial product design and strategy, using our experience in the industry and data-driven research to highlight opportunities for the concept of your chosen platform. Using customer-centric models, we make informed UI and UX decisions to optimise your design. At Roller our efficient service covers end-to-end project management for your product. We can assist you with a range of services including:

  • Strategy
  • Design
  • UX and UI
  • Prototyping
  • Development
  • Testing
  • Analysis
  • Consultancy

Why focus on UX design?

Although you may think that the development of your app or web platform is the most important part in the process to get your order to market, the user experience is the element that sells it to your target audience.  Putting user experience design at the centre of your application or web platform is key to a successful app or web platform. We use our insight-driven approach coupled with user research to deliver effective results with unique individual project.  

Driven by people for people

We believe that user experience is inspired by people.  Meaningful and valuable digital apps and web platforms that create a positive impact on people’s lives are ones that see beneficial results. Combining a range of approaches we can help you explore a variety of ways in which the design of your application or platform can be transformed. We provide a complete bespoke design service, from architecture mapping, prototyping, usability testing and user experience design.  Through insight and data driven approach we’re able to effectively engage your customers through an unforgettable digital experience.

Measurable Results

We’re known widely for our unique blend of high quality design and app development services. Now expanding to web and games development we have a plethora of skills within our teams that have a track record of creating outstanding products.

Insight led design services

As a relatively young company we’re at the top of our trends and insights game. We’re keen learners, developing our skills as employees and our services as a brand to ensure our clients become thought leaders in their industry. Whether it’s new design trends or a new coding language, we provide a top level service that builds brands with powerful and unique websites and mobile apps.

Digital design for you industry

We work with great companies across a wide range of industry sectors to create innovative and inspiring customer experiences. Healthcare, Beauty, Sports, and Education are just a few of our many specialist industries. Take a look at some of our case studies and their successes here.

Roller is ready

Choosing the right design and development agency is critical in ensuring you have a product that will stand the test of time. Our industry-leading UX design team place the customer at the heart of our entire process, delivering a UX-led product that will impress your audience and cultivate a loyal following. We craft sleek and responsive applications that are focused to achieve your business goals.


Our developers likewise assign you the perfect technology stack for your application, creating a high performing product that will have your brand recognised by peers in your industry. Own award-winning applications that deliver outstanding customer experiences with the help of our team today.

Project Management

High-level project management along with an experienced team are vital tools in our process, ensuring each client gets the time and focus they need.  Our managing director, head of production, design, and assigned project managers all take an active role in client work, establishing each client’s requirements and assigning project tasks.  We use a variety of tools that help us to keep track of your project and client needs. In our experience, this combination of tools ensures seamless tracking and execution of projects to create high-quality results.


Want to work with us?

Send us a message now and a member of our sales team will get in touch with you as soon as possible. We look forward to hearing from you!