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UX

Information Architecture

We set out with working out the features and organise this into a sitemap to test the flow of the design. Our aim is to look at how all the channels and devices will fit together to create the bigger picture. We structure our approach by looking into the context (user, end goals and technology), content (structure, content objectives and data types), Users (audience, tasks, needs, information seeking behaviour and experience) to create the most impactful and immersive design.

User Profiling & Stories

This is where we undertake profiling workshops. Here we can really define the target audience, based on the various goals you want the users to have when engaging with your product. From combining this with market trends and research we can develop on a strong understanding on who were building for to give you the best overall results. It’s important to encapsulate the need and functionality in the language of the end user by creating user stories. It summaries the reasoning behind what the requirement and goals for the product are in a user-centric way. In our UX process we will then combine other inputs from the information architecture through to the profiling ensuring that the final solution takes into account all user scenarios.

Prototyping

It’s important to see the look and feel of what your final product or idea will be when it goes live. Using the latest prototyping tools that are fully integrated with our design software to make a really effective and workable walkthrough of a digital product. This gives our clients the ability to live test their products before build and comment in real-time to make collaborative changes with the design. As part of our agile movement this speeds up the build process so that each project gets out on time and in the best condition. This is where we also introduce initial user testing so we can eliminate flaws early and create confidence for launch.

User Testing

Throughout all our design, development and marketing efforts we apply user testing. This is the fundamental factor in making sure that your project is viable, feasible and desirable to the end user. We go through a processes such as eye tracking, card sorting, focus groups, surveys, interviews and ethnographic field studies to make sure that your project attracts exactly what you require it to.
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UI

Illustration & Iconography

We use industry standard software (Adobe Illustrator) to create editable vector illustrations. Our team produce hand drawn with wacom tablets which give a more realistic fluid feel to a vector design. From simple icons to the intricacy of game design everything is designed and delivered from scratch without using templates. Our designers can create handmade illustrative icons that fit your requirements to give you a unique iconography set that is tailored to you beyond anything generic. We can deliver a variety of different styles from simple line icons, 2d flat vectors or heavily detailed illustration

Interaction Design

Successful interactive designs have simple, clearly defined goals, a strong purpose and intuitive screen interface. Our UX process shapes the experience and then we combine this with the interaction between the product and the user.

Mobile Responsive

It was recently said that there are more mobile phones in the world than human beings and approximately 7.22 billion mobile devices are actively in use daily. We make sure that the design and development is optimised and responsive with your mobile device, so that your users experience is engaging and immersive from anywhere and everywhere.

App Design

We create bespoke designs that are tailored to the clients and products needs. Using the latest design trends and native design patterns, we create visualisations of the features and user journeys giving the application the look and feel you desire. Our UX software is used to create our static designs, and our innovative team are adaptable to developing exciting, logical and immersive applications giving you that unique edge over competitors.
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Web Development

Technical Consultancy

With any project we will undergo a process of technical consultancy. This is to make sure that we address the exact technical capabilities that the client or user will require, so that we can combine this with the design to create maximum impact.

Shopify & Wordpress

Shopify is a great platform for businesses to sell online and scale ecommerce stores. We have worked on building large and small ecommerce sites using Shopify. If this is your e-commerce platform of choice we have the expertise to build this for you. Wordpress is a CMS site which is a great platform for non - ecommerce businesses. It can also be a starting point for small scale and start up businesses who are building brand awareness.

Testing & Support

Throughout all our design, development and marketing efforts we apply user testing. However, each application goes through a series of smoke, variable and client testing to make sure that at each stage we are eliminating any bugs or problems with agility throughout the project life cycle. We use the most popular cloud providers to host our web applications - Google Cloud Platform, Amazon Web Services and IBM Bluemix. This ensures effortless scalability at peak usage times while maintaining industry-best reliability. Apart from hosting, these providers enable us to save development time by seamlessly integrating functionalities such as push notifications, file storage or user management.

Build Systems

We use one of two of the latest build systems: Gulp or Webpack to watch, and action a selection of different optimisations for the site. These consist of Javascript concatenation, SASS compilation, auto-prefixing and minification to provide you with an optimal cross browser experience. This also allows for us to get optimal speed load times, by making sure every last element is developed in the most efficient way.
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Applications

Mobile Strategy

From looking at the requirements and the specific scenarios in which the app would be used, we decide what technologies and design patterns to utilize to best maximise your project. Taking factors such as scalability, reliability and maintainability into consideration when making technical decisions which help tailor our clients requirements to make sure we get the best user experience as the end result.

Cross Platform Development

We use React Native for cross-platform development which allows us to design native user interfaces, while sharing the backend codebase across platforms we will approximately save over 30% of development time. Another advantage of using React Native is the ability to push updates to the app instantly, without having to go through Apple or Google’s approval processes.

App Deployment

We use the client’s copy and design graphical assets to prepare the store listing to give it an optimum look and feel. Deployment is done via the native app stores as well as through 3rd-party providers such as HockeyApp and we support custom deployments. Our team also consult to ensure that the app can be found in the app stores and draw installs for you.

Native App Development

We are extremely experienced in developing optimised mobile apps using the native iOS and Android SDKs. To support development and ensure high code standards, we work with the official IDEs (Integrated Development Environments) - Android Studio and XCode for iOS. We work with an agile methodology to save time (and implicitly drive costs down) we use important frameworks such as file storage and libraries which encapsulate tried-and-tested functionalities.
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Digital Marketing

Digital PR

Making yourself heard online is one of the most important ways to add value and build your brand's authority on the web. We base our strategy on your end vision and then work with developing an optimum target, story, website and publication strategy. We generate everything to engage brand awareness on a local, national and trade level creating online and offline opportunities. Digital PR is always teamed along our SEO by creating a direct theme between your content and search rankings to fully optimise your results.

Experiential PR

We specialise in the conceptualization and creation of experiential PR campaigns and press events. Our team have the ability to design and create compelling experiential activity, using our knowledge within the digital arena and beyond. Our passion for merging brands in the offline and online worlds by creating live brand experiences that get a reaction and leave lasting positive brand awareness.

Content & Contextual

Our aim is always to create engaging and results driven content marketing. We will ensure that creative content pieces that represent your brand and ultimately supercharge your website's authority, drive higher conversions , gain relevant coverage and drive results. With the proliferation of devices, platforms, channels and the mass influx of marketing messages, brands need to be able to tailor their consumer delivery with more precision and accuracy. We create and craft customer-centric conversations that we develop using our digital marketing strategies to evolve customer acquisition to customer interaction. Using the combination of campaign and customer centric marketing tools, we help integrate a sophisticated added value exchange between your brand and the user.

Email Marketing

In order to maximise your growth,our team of marketers will develop and design savvy e-marketing campaigns that will increase your ROI, sales, traffic and acquisition. We plan and execute programs that deliver engaging communications between your brand and the consumer to give a strong return and high impact results. What follows is our feedback where we deconstruct and analyse the facts so that we can refine, define and re- target your ideal user with increased accuracy.
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Strategy

Workshops

We will always kick off with a workshop at our hq or yours to really get an understanding of the technicalities behind the brief. Our aim is to make your idea (big or small) as much of a reality as we can. Our strategy workshops will continue throughout the journey making sure we have touchbase updates with our clients on a regular basis. We believe in working collaboratively with you and your project from the start to the end of the journey and will continually test your product on the target user throughout the workshopping process.

SEO & PPC

Search engine optimisation is driven by good research and creative insight. We research into your business, product or service, audience and industry to create a full strategic understanding of the key target areas. Using analytics and data we will then best input a strategic campaign which will deliver a strong return on investment and increase your overarching traffic. We believe in getting you positive results and added value through any form of paid advertising. Our PPC team make sure that every element is researched and refined so that your business needs and demands are targeted with complete accuracy. Data fuels our techniques and we will measure and test every move we make, whilst using our creativity and innovative approach to give you the highest return.

Trends & Insights

Our aim is to always be one step ahead of the pulse and with consumer habits constantly evolving and changing we conduct regular insights and trends research to keep us agile, adaptable and allow us to identify new opportunities for our clients. We look into retail, digital, social and innovations at key times, to identify the emerging trends and patterns to share with all those we work with. If you would like to be involved or just want to take a look at our insights documents leave your email and we will be in touch.

Social Media Strategy

Social Media is one of the most powerful tools in your marketing lineup. We build clear strategies that take into account what your trying to achieve. From creating engaging and results driven social advertising campaigns, to using IBM Watson to create exceptionally insightful discoveries. As with all our marketing strategies we will review and deconstruct in order to build and deliver higher conversions, making your return even stronger.
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Connected Devices

Graphical Interface Design

For every project we do, and every client we take on, we use graphical interface design to wireframe your site and app. Whether you want a mock up animation, a preview presentation, or you just want to see how everything is going to look when it all comes together, we’ve got you covered.

Conversational Interface Design

To create a platform that will engage and interact positively with its users, the conversational interface of your app needs to be at its best. No request is too big. With our development team experienced in working on multifunctional chatbots and voice assistants with high efficiency speech recognition, no matter who you want your app to talk to, they’ll be up to the job.

Google Home & Alexa Skills

These days it seems like every home has its own personalised interface greeting you at the door. Our team can help you to add and build your apps around these interfaces, update and change skills, and further develop these highly sophisticated pieces of kit. All of our developers come with their very own SDK to help you make your project as personal to you and your users as possible.

Beacons & Wearables

Looking to expand your app into the physical space? Using Bluetooth beacons, here at Roller, we can help to improve your project through hardware transmitters. These small beacons can help to establish push notifications, run location based actions, and monitor user proximity for a more stylised and personified service. With experience in wearables from watches to FitBits, our team is fully prepared for the most diverse and unique of wearable tech developments. With a system that processes, analyses and showcases the data your wearable retrieves, your users can find every piece of information possible about their session in a handy graphically pleasing format.
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Mixed Realities

VR & AR

Our experience in VR and AR is something we are extremely proud of. Building up a concept of semi-reality for your users to explore can help to enhance and reimagine the engagement they have with your project, and make it all feel just that bit more immersive to enjoy. From really immersive 360 video adverts, experiential PR campaigns to creating an engaging instore retail experiences we can produce highly different, unique and engaging projects.

Design & Development

We design and develop VR applications for three classes of use cases… Simulation (e.g. training, engineering) Imaginary (e.g. games, social worlds) Symbolic (e.g. scientific models, information visualisation) Whilst focussing on providing an engaging user experience through immersion and presence, we also focus on avoiding and mitigating common VR HCI challenges such as cybersickness and various societal concerns (i.e. addiction, healthy lifestyle, violence and gender). During the development we use established and modern software tools such as Oculus SDK, Unity-3D and Unreal engines.

Focus

Our focus on developing AR and VR applications is around… Revealing aspects of real-world we don’t normally see (e.g. future and past, aspects beyond the range of human senses).Guiding our actions in the real-world (e.g. maintenance instructions, navigation instructions). Adding narrativity, interactivity and other values to conventional media (e.g. books, mirrors, clothes, toys, etc.).During the development we use established and modern software tools such as ARToolKit and Vuforia.
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AI

Incorporation

AI is perhaps the most popular new trend to reach the digital and technical spheres since the microchip and we can provide a high quality level of AI service and integration. Our team can implement a AI platform in every piece of kit you need to begin utilising that extra data and predicting every user preference possible. Predominantly using IBM Google software to connect AI functionality seamlessly and IBM Watson and Google Cloud Platform to incorporate AI into domestic and individual applications.

Process

Our data engineers can harness data from your application domain by analysing and identifying requirements. Hence create real-time Big-Databases.From here we utilise machine learning algorithms built into IBM Watson or Google Cloud Platform. This means we can detect patterns which provide insights into how you can expand your services.
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Gaming

Consultancy & Storyboarding

We will establish a functional, playable concept from your brief that encomasses your end user. We understand the growing need for bigger, better and more interactive, engaging game apps, and we’ve got the resources to help to build them.

Design & Development

We create engaging concepts for the users, by optimising the graphics per platform, to make and improve the gameplay experience. Our team will design control schemes that work well no matter what input device is being used and maximise this by also creating a network code that decreases latency in multiplayer games.Using Unity Game Engine we can create cross- platform Android, iOS, Web, PC, Mac gaming apps. This enables fast development of games and also implements multiplayer support.

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Information Architecture

We set out with working out the features and organise this into a sitemap to test the flow of the design. Our aim is to look at how all the channels and devices will fit together to create the bigger picture. We structure our approach by looking into the context (user, end goals and technology), content (structure, content objectives and data types), Users (audience, tasks, needs, information seeking behaviour and experience) to create the most impactful and immersive design.

User Profiling & Stories

This is where we undertake profiling workshops. Here we can really define the target audience, based on the various goals you want the users to have when engaging with your product. From combining this with market trends and research we can develop on a strong understanding on who were building for to give you the best overall results. It’s important to encapsulate the need and functionality in the language of the end user by creating user stories. It summaries the reasoning behind what the requirement and goals for the product are in a user-centric way. In our UX process we will then combine other inputs from the information architecture through to the profiling ensuring that the final solution takes into account all user scenarios.

Prototyping

It’s important to see the look and feel of what your final product or idea will be when it goes live. Using the latest prototyping tools that are fully integrated with our design software to make a really effective and workable walkthrough of a digital product. This gives our clients the ability to live test their products before build and comment in real-time to make collaborative changes with the design. As part of our agile movement this speeds up the build process so that each project gets out on time and in the best condition. This is where we also introduce initial user testing so we can eliminate flaws early and create confidence for launch.

User Testing

Throughout all our design, development and marketing efforts we apply user testing. This is the fundamental factor in making sure that your project is viable, feasible and desirable to the end user. We go through a processes such as eye tracking, card sorting, focus groups, surveys, interviews and ethnographic field studies to make sure that your project attracts exactly what you require it to.

Illustration & Iconography

We use industry standard software (Adobe Illustrator) to create editable vector illustrations. Our team produce hand drawn with wacom tablets which give a more realistic fluid feel to a vector design. From simple icons to the intricacy of game design everything is designed and delivered from scratch without using templates. Our designers can create handmade illustrative icons that fit your requirements to give you a unique iconography set that is tailored to you beyond anything generic. We can deliver a variety of different styles from simple line icons, 2d flat vectors or heavily detailed illustration

Interaction Design

Successful interactive designs have simple, clearly defined goals, a strong purpose and intuitive screen interface. Our UX process shapes the experience and then we combine this with the interaction between the product and the user.

Mobile Responsive

It was recently said that there are more mobile phones in the world than human beings and approximately 7.22 billion mobile devices are actively in use daily. We make sure that the design and development is optimised and responsive with your mobile device, so that your users experience is engaging and immersive from anywhere and everywhere.

App Design

We create bespoke designs that are tailored to the clients and products needs. Using the latest design trends and native design patterns, we create visualisations of the features and user journeys giving the application the look and feel you desire. Our UX software is used to create our static designs, and our innovative team are adaptable to developing exciting, logical and immersive applications giving you that unique edge over competitors.

Technical Consultancy

With any project we will undergo a process of technical consultancy. This is to make sure that we address the exact technical capabilities that the client or user will require, so that we can combine this with the design to create maximum impact.

Shopify & Wordpress

Shopify is a great platform for businesses to sell online and scale ecommerce stores. We have worked on building large and small ecommerce sites using Shopify. If this is your e-commerce platform of choice we have the expertise to build this for you. Wordpress is a CMS site which is a great platform for non - ecommerce businesses. It can also be a starting point for small scale and start up businesses who are building brand awareness.

Testing & Support

Throughout all our design, development and marketing efforts we apply user testing. However, each application goes through a series of smoke, variable and client testing to make sure that at each stage we are eliminating any bugs or problems with agility throughout the project life cycle. We use the most popular cloud providers to host our web applications - Google Cloud Platform, Amazon Web Services and IBM Bluemix. This ensures effortless scalability at peak usage times while maintaining industry-best reliability. Apart from hosting, these providers enable us to save development time by seamlessly integrating functionalities such as push notifications, file storage or user management.

Build Systems

We use one of two of the latest build systems: Gulp or Webpack to watch, and action a selection of different optimisations for the site. These consist of Javascript concatenation, SASS compilation, auto-prefixing and minification to provide you with an optimal cross browser experience. This also allows for us to get optimal speed load times, by making sure every last element is developed in the most efficient way.

Mobile Strategy

From looking at the requirements and the specific scenarios in which the app would be used, we decide what technologies and design patterns to utilize to best maximise your project. Taking factors such as scalability, reliability and maintainability into consideration when making technical decisions which help tailor our clients requirements to make sure we get the best user experience as the end result.

Cross Platform Development

We use React Native for cross-platform development which allows us to design native user interfaces, while sharing the backend codebase across platforms we will approximately save over 30% of development time. Another advantage of using React Native is the ability to push updates to the app instantly, without having to go through Apple or Google’s approval processes.

App Deployment

We use the client’s copy and design graphical assets to prepare the store listing to give it an optimum look and feel. Deployment is done via the native app stores as well as through 3rd-party providers such as HockeyApp and we support custom deployments. Our team also consult to ensure that the app can be found in the app stores and draw installs for you.

Native App Development

We are extremely experienced in developing optimised mobile apps using the native iOS and Android SDKs. To support development and ensure high code standards, we work with the official IDEs (Integrated Development Environments) - Android Studio and XCode for iOS. We work with an agile methodology to save time (and implicitly drive costs down) we use important frameworks such as file storage and libraries which encapsulate tried-and-tested functionalities.

Digital PR

Making yourself heard online is one of the most important ways to add value and build your brand's authority on the web. We base our strategy on your end vision and then work with developing an optimum target, story, website and publication strategy. We generate everything to engage brand awareness on a local, national and trade level creating online and offline opportunities. Digital PR is always teamed along our SEO by creating a direct theme between your content and search rankings to fully optimise your results.

Experiential PR

We specialise in the conceptualization and creation of experiential PR campaigns and press events. Our team have the ability to design and create compelling experiential activity, using our knowledge within the digital arena and beyond. Our passion for merging brands in the offline and online worlds by creating live brand experiences that get a reaction and leave lasting positive brand awareness.

Content & Contextual

Our aim is always to create engaging and results driven content marketing. We will ensure that creative content pieces that represent your brand and ultimately supercharge your website's authority, drive higher conversions , gain relevant coverage and drive results. With the proliferation of devices, platforms, channels and the mass influx of marketing messages, brands need to be able to tailor their consumer delivery with more precision and accuracy. We create and craft customer-centric conversations that we develop using our digital marketing strategies to evolve customer acquisition to customer interaction. Using the combination of campaign and customer centric marketing tools, we help integrate a sophisticated added value exchange between your brand and the user.

Email Marketing

In order to maximise your growth,our team of marketers will develop and design savvy e-marketing campaigns that will increase your ROI, sales, traffic and acquisition. We plan and execute programs that deliver engaging communications between your brand and the consumer to give a strong return and high impact results. What follows is our feedback where we deconstruct and analyse the facts so that we can refine, define and re- target your ideal user with increased accuracy.

Workshops

We will always kick off with a workshop at our hq or yours to really get an understanding of the technicalities behind the brief. Our aim is to make your idea (big or small) as much of a reality as we can. Our strategy workshops will continue throughout the journey making sure we have touchbase updates with our clients on a regular basis. We believe in working collaboratively with you and your project from the start to the end of the journey and will continually test your product on the target user throughout the workshopping process.

SEO & PPC

Search engine optimisation is driven by good research and creative insight. We research into your business, product or service, audience and industry to create a full strategic understanding of the key target areas. Using analytics and data we will then best input a strategic campaign which will deliver a strong return on investment and increase your overarching traffic. We believe in getting you positive results and added value through any form of paid advertising. Our PPC team make sure that every element is researched and refined so that your business needs and demands are targeted with complete accuracy. Data fuels our techniques and we will measure and test every move we make, whilst using our creativity and innovative approach to give you the highest return.

Trends & Insights

Our aim is to always be one step ahead of the pulse and with consumer habits constantly evolving and changing we conduct regular insights and trends research to keep us agile, adaptable and allow us to identify new opportunities for our clients. We look into retail, digital, social and innovations at key times, to identify the emerging trends and patterns to share with all those we work with. If you would like to be involved or just want to take a look at our insights documents leave your email and we will be in touch.

Social Media Strategy

Social Media is one of the most powerful tools in your marketing lineup. We build clear strategies that take into account what your trying to achieve. From creating engaging and results driven social advertising campaigns, to using IBM Watson to create exceptionally insightful discoveries. As with all our marketing strategies we will review and deconstruct in order to build and deliver higher conversions, making your return even stronger.

Graphical Interface Design

For every project we do, and every client we take on, we use graphical interface design to wireframe your site and app. Whether you want a mock up animation, a preview presentation, or you just want to see how everything is going to look when it all comes together, we’ve got you covered.

Conversational Interface Design

To create a platform that will engage and interact positively with its users, the conversational interface of your app needs to be at its best. No request is too big. With our development team experienced in working on multifunctional chatbots and voice assistants with high efficiency speech recognition, no matter who you want your app to talk to, they’ll be up to the job.

Google Home & Alexa Skills

These days it seems like every home has its own personalised interface greeting you at the door. Our team can help you to add and build your apps around these interfaces, update and change skills, and further develop these highly sophisticated pieces of kit. All of our developers come with their very own SDK to help you make your project as personal to you and your users as possible.

Beacons & Wearables

Looking to expand your app into the physical space? Using Bluetooth beacons, here at Roller, we can help to improve your project through hardware transmitters. These small beacons can help to establish push notifications, run location based actions, and monitor user proximity for a more stylised and personified service. With experience in wearables from watches to FitBits, our team is fully prepared for the most diverse and unique of wearable tech developments. With a system that processes, analyses and showcases the data your wearable retrieves, your users can find every piece of information possible about their session in a handy graphically pleasing format.

VR & AR

Our experience in VR and AR is something we are extremely proud of. Building up a concept of semi-reality for your users to explore can help to enhance and reimagine the engagement they have with your project, and make it all feel just that bit more immersive to enjoy. From really immersive 360 video adverts, experiential PR campaigns to creating an engaging instore retail experiences we can produce highly different, unique and engaging projects.

Design & Development

We design and develop VR applications for three classes of use cases… Simulation (e.g. training, engineering) Imaginary (e.g. games, social worlds) Symbolic (e.g. scientific models, information visualisation) Whilst focussing on providing an engaging user experience through immersion and presence, we also focus on avoiding and mitigating common VR HCI challenges such as cybersickness and various societal concerns (i.e. addiction, healthy lifestyle, violence and gender). During the development we use established and modern software tools such as Oculus SDK, Unity-3D and Unreal engines.

Focus

Our focus on developing AR and VR applications is around… Revealing aspects of real-world we don’t normally see (e.g. future and past, aspects beyond the range of human senses).Guiding our actions in the real-world (e.g. maintenance instructions, navigation instructions). Adding narrativity, interactivity and other values to conventional media (e.g. books, mirrors, clothes, toys, etc.).During the development we use established and modern software tools such as ARToolKit and Vuforia.

Incorporation

AI is perhaps the most popular new trend to reach the digital and technical spheres since the microchip and we can provide a high quality level of AI service and integration. Our team can implement a AI platform in every piece of kit you need to begin utilising that extra data and predicting every user preference possible. Predominantly using IBM Google software to connect AI functionality seamlessly and IBM Watson and Google Cloud Platform to incorporate AI into domestic and individual applications.

Process

Our data engineers can harness data from your application domain by analysing and identifying requirements. Hence create real-time Big-Databases.From here we utilise machine learning algorithms built into IBM Watson or Google Cloud Platform. This means we can detect patterns which provide insights into how you can expand your services.

Consultancy & Storyboarding

We will establish a functional, playable concept from your brief that encomasses your end user. We understand the growing need for bigger, better and more interactive, engaging game apps, and we’ve got the resources to help to build them.

Design & Development

We create engaging concepts for the users, by optimising the graphics per platform, to make and improve the gameplay experience. Our team will design control schemes that work well no matter what input device is being used and maximise this by also creating a network code that decreases latency in multiplayer games.Using Unity Game Engine we can create cross- platform Android, iOS, Web, PC, Mac gaming apps. This enables fast development of games and also implements multiplayer support.