BOD - effective web platform

Body On Demand

Helping BOD become advocates of positive body image through an effective web platform
Type:
Website
Industry:
Beauty & Cosmetics
BOD - effective web platform

Overview

We created a website for BE to launch their new range of products, BOD. Carefully thinking of the intended target audience we created a web platform that accurately reflected their brand message.

BOD - effective web platform

Aim

BE came to us as a startup company that sold a range of unique beauty products. The product required us to design and launch a website for their new BOD products. Still in its early development stages, we worked closely with BE throughout the web development process to meet their evolving needs and requirements.

BOD - effective web platform

Process

During the initial stages, we sat with the client and discussed their target audience, message, goals and website purpose. This enabled us to tailor the design towards their requirements and outcomes. As a brand, they wanted to take a different approach and target their platform to influencers and young women, who specifically used Instagram. This would them help them to position their company as advocates for women to become confident and positive about their body image

Result

The specific target audience and platform BE conveyed to us in our initial meetings allowed us to create an impactful design that complimented the BOD products. Focusing on the messages the client wanted to convey we achieved very high engagement with the intended audience.

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